NQual 2-day Account Management

Training & Qualifications > Account Management (NQual)

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Account Management Skills & Behaviours

Develop the mindset and habits that build strong relationships and deliver consistent client value

Strategic Planning and Analysis

Turn insight into clear, actionable plans that drive account growth and long-term success

Existing & Potential Value

Identify and unlock opportunities to grow accounts through upselling, cross-selling, and added value

The Trust Scorecard

Measure, strengthen, and manage trust to build deeper, more resilient client relationships

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Customer & Stakeholder Management

Effectively manage clients and internal stakeholders to deliver seamless, high-impact outcomes.

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NQual Endorsed Account Management (2 Days)

Aims of the course:

This practical two-day in-person workshop gives individuals the tools, techniques, and confidence to improve account management, build stronger relationships, and unlock commercial growth.

Who is it for?

This course is designed for anyone responsible for managing or supporting key customer accounts, as well as those looking to advance their career in this area. It is ideal for team members who want to deepen client relationships and deliver greater value, as well as managers or leaders aiming to build a more consistent and effective account management approach. It also supports anyone looking to strengthen retention, improve renewals, and drive sustainable account growth.

Course Outline

What we cover:

Understanding the Core Role of Account Management and its impact on business success
Building stronger trust-based client relationships through meaningful conversations
Creating strategic account plans to maximise retention and growth
Spotting opportunities to upsell, cross-sell, and expand existing accounts
Proactively managing issues to protect client satisfaction and loyalty
Using a trust scorecard to strengthen and measure key relationships
Managing internal stakeholders to get the support you need
Prioritising your time to focus on high-value clients and activities
Collaborating with internal teams to deliver outstanding service
Strengthening client retention, renewal and long term partnerships
Applying SWOT and PEST to stay ahead of market trends
Turning insight into action to add more value to your clients

By the end of the course, you will:

Build stronger, trust-based relationships with your key customer accounts
Create strategic account plans to drive retention, growth, and long-term success
Spot opportunities to upsell, cross-sell, and expand existing accounts
Proactively manage client issues to strengthen satisfaction and loyalty
Prioritise your time and collaborate effectively to add more value to your clients